Coles confirms it will sell Australia Day merch after Woolworths boycott
Coles has confirmed it will sell Australia Day merchandise in the same week Woolworths and BIG W announced it would not stock any specific items related to January 26.
On Wednesday, the Woolworths Group confirmed the move, telling Mumbrella in a statement: “There has been a gradual decline in demand for Australia Day merchandise from our stores over recent years. At the same time there’s been broader discussion about 26 January and what it means to different parts of the community.”
In a statement given to Mumbrella today, a Coles spokesperson confirmed the supermarket chain would not be following suit.

Coles will now be the only major supermarket I will shop
The only one the support Australia Day. Good on ya Coles
Just been to Coles, told they aren’t selling it. 24 jan
Great I’m moving my $300 family Aussie shopping to Coles from tomorrow onwards; bye bye woollies.
As will I.
It is very poor form after the recent yes/no referendum to sell merchandise celebrating a day of mourning and shows blatant active disregard for First Nations people.
We should all celebrate our wonderful country in 2024 it is important that we, like all countries over the world, have a day of celebration and realisation of our culture. A day for every Australian to come together and end division ( which is what the “powers that be” want- division!!). What is that saying ” divide and conquer”? So true.
Don’t forget to buy your sausages for the bbq if you dare to have one.
disgraceful conduct…what nameless persons made this decision….my group will support coles for their stand by buying there whenever possible.
I will avoid spending at Woolworst and BigW.
Cancelling my Rewards tracker too.