University of Adelaide celebrates 150th anniversary with new campaign
Richards Rose has expanded its ‘Make History’ platform for the University of Adelaide, as the institution celebrates its 150th year.
First launched in mid-2021, the brand platform highlight’s the university’s accomplishments, with the latest iteration focusing on how students can explore a wide range of careers and opportunities.
“As we unveil this next chapter, we’re not just celebrating 150 years of history; we’re setting our sights on a future where ‘everyone has a story’ at the University of Adelaide,” said Dr Benjamin Grindlay, CMO at the University of Adelaide.
“Our collaboration with Richards Rose, driven by market research insights, honours our legacy while evolving a version that resonates emotionally through compelling scripts and visuals. Together, we’re crafting a narrative that blends aspiration with authenticity, inviting our community to be part of a transformative journey that reflects on our rich heritage and looks ahead to a future filled with promise and innovation.”
Digby Richards, CEO of Richards Rose, added: “We’re very proud of the ‘make history’ brand idea and work because it inspires everyone in South Australia, inside and outside the University.
“Being its 150th year only makes it a bit more special as we journey towards the creation of the future-focused Adelaide University in 2026, which will combine the strengths of the University of Adelaide with the University of South Australia.”
The new campaign is rolling out across TV, cinema, VOD, OOH, digital and social channels.
Late last year, Clemenger BBDO’s Joseph Smeaton and Ancestry’s Alex Stainton returned to the indie agency as head of strategy and executive creative director, respectively. The agency was also recently appointed by Sydney-based brewery White Bay Beer Co to its leadership team as equity partners.
Got a tip?
Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
topics
Campaign
Digby Richards
Dr Benjamin Grindlay
Make History
Richards Rose
University of Adelaide
Have your say