Coles admits ‘That’s annoying’ in new ad for free range eggs

Supermarket Coles once again pokes fun at the annoying nature of its “Down, Down” ads in a new spot to promote price cuts on its free range eggs

The new spot features a woman dancing through her kitchen while Casey Donovan sings as a man enjoying his soft boiled egg observes: ‘That’s annoying”.

The ad is at least the third from Coles which references the annoying nature of its jingles. In 2014 a boy asked his mother if a previous jingle was annoying, only to be told “Saving money is never annoying”.

And earlier this year, Coles recognised the shift from Status Quo to Casey Donovan with a viewer complaining ‘This is more annoying than the last one”.

Coles’ agency of record is Big Red, which created the new disco version of ‘Down Down’ featuring Australian Idol and I’m A Celebrity Get Me Out of Here winner Casey Donovan earlier this year.


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