Coles releases loyalty ad featuring Dawn French

Coles has released its latest ad campaign featuring British comedienne Dawn French brandishing a big red hand.

The campaign has launched to introduce My5, the supermarket’s “supercharged” version of its loyalty scheme Flybuys that will see loyalty cards sent to 8m Aussie homes.

Update: Videos removed on copyright grounds.

It is not the first time that Ted Horton, founder of Coles agency Big Red, has used a plus sized celebrity in his ads. He also cast Magda Szubanski in JetStar commercials two years ago.


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