Comedian Rhys Darby and NZ PM Jacinda Ardern lobby to #getNZonthemap in latest Tourism NZ campaign

Tourism New Zealand has recruited New Zealand comedian Rhys Darby and its own Prime Minister, Jacinda Ardern, to star in its latest campaign lobbying to #getNZonthemap.

The three minute ad is centred around the idea that New Zealand is disappearing from the world’s maps.

The spot opens with Darby reading multiple articles on the internet about New Zealand being left off world maps.

Darby continues to solve the mystery and locate New Zealand while blaming Australia for conspiring to steal the country’s tourists and France for trying to steal its wine sales.

“Australia want our tourists, England want to get rid of the All Blacks and the wine industry, they can’t beat our pinot or sav,” Darby tells Ardern.

The ad finishes with Ardern pointing out New Zealand is going to need help, encouraging tourists and citizens to #getNZonthemap.


Tourism New Zealand

  • GM Public Relations: Lauren Vosper
  • Global Brand & Content Manager: Brodie Reid
  • Director of Trade, PR & Major Events: Rene de Monchy
  • Agency/Production Company Augusto Group
  • LA Director James Anderson
  • NZ Director Michelle Walshe
  • Creative Director Matt Sellars
  • Creative Director Rich Robson
  • Exec Producer Cass Avery
  • Business Director Heath Davy
  • Account Director Lauren Oxnam
  • Line Producer Claire Campbell
  • Editor Mariano Segedin
  • Post Co-ordinator Zoe Jones
  • Designers James Davison, Kim Anderson
  • Motion Artist Shaun Madgewick
  • LA DOP Grant Adams
  • LA Gaffer Skott Khuu
  • LA Sound Marc Stewart
  • NZ DOP Olly Harris
  • NZ 2nd Camera Warren Green
  • NZ Gaffer Spencer Locke-Bonney
  • NZ Sound Craig O’Reilly
  • NZ Photographer Graeme Murray

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