Commbank, Westfield, Vodafone and more sign up for mammoth Metallica Australian tour
To coincide with Metallica’s newly-announced Australian tour next year, a number of huge local brands have jumped in on the action.
With the metal icons set to hit the country in November 2025 for stops in Perth, Adelaide, Melbourne, Brisbane and Sydney, the Live Nation-presented tour incudes sponsors like Vodafone, CommBank, Mastercard and Westfield.
Vodafone customers in Perth and Melbourne will have access to a 48-hour presale from 11am on Wednesday 30 October, while Adelaide and Brisbane fans can access the sale from 1pm; CommBank Yello customers will be able to grab presale tickets from 11am on 30 October through to 1 November; Westfield members will score access to reserved tickets from Monday 4 November in all Australian cities.
General public tickets to Metallica’s M72 world tour go on sale from 12pm local time on Monday 4 November.
High-profile brands joining major music events has become very common in recent times. Appearing at Mumbrella360 earlier this year, the head of brand, insights and sponsorship at Vodafone parent company TPG Telecom, Lisa Cronin, discussed Vodafone’s journey as a notable telco that was able to make a more authentic and deeper connection with its audience through popular music events, such as Post Malone’s recent Australian tour.
“Telco’s not that sexy,” Cronin said.
“And what I know our customers love is, as a brand, we over index in our passion for music, our customers passion for music. So for me, I think it’s really all about aligning to your customers passions in our industry, or in our sector, it’s music.”
US country artist Chris Stapleton is another act set to tour Australia in 2025 that has been a “huge” success for Vodafone.
“The closer I can get my brand to the artist – Chris Stapleton’s face – that’s where I know that that muscle memory of people being able to consider me when they’re then choosing which mobile provider they want to go with, that is really important,” Cronin added.
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Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.
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There’s nothing more metal than being sponsored by a bank, a shopping centre and a telecommunications company.
At least make the sponsors contextual. Maybe ‘Sanitarium’ Weetbix, Microsoft ‘One’Drive, Energiser ‘Battery’ and 7-11 Mobil ‘Fuel’
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How about they start supporting local promoters rather than pumping money into Live Nation that helps no one here
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being restricted to crap, leftover seats because you have a different bank or telco is infuriating.
its getting to be on the verge of third line forcing – i.e. consumers cant get good seats to metallica (a product) unless they buy from another brand (voda)…
thats metallicas (insert most artists here) fault not the brands…
but
if vodafone think someone will switch brands because the next gig I go to might be sponsored by them, and not optus, flight centre, anz or bills local bakery – they are a marketing team trying to be different and feel ‘edgy’, not effective.
anyways – its metallica – arent gen x’s ready for something new by now?
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Did you buy tickets to local shows, local festivals etc? If not, then your opinion is invalid.
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Yes I did, and I continue to do, not sure what your point is here.
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If you don’t like it, don’t go. You’re not victims, you’re just snowflakes
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