Innocean Australia launches media division, signs Hyundai as a foundation client

Innocean Australia has announced the launch of a media buying and planning division, with foundation clients including Hyundai Australia.

Expanding the agency’s full service offering, the new division will boost its existing media advisory and strategy services, and will be led by head of media, Kathryn Furnari.

“We’re proud to be building something very special here; an environment that fosters ideas worth investing in, where media and creative are one team, and everyone has the opportunity to influence not only where campaigns appear but who they reach and how,” she said.