CommsCon 2016: Influencer 101

In a series of highlights from this year’s CommsCon event, we look at the increasing role and importance of influencers in marketing campaigns and brand associations.

Influencers aren’t necessarily a new thing but the term did gain a serious amount of traction in 2015. What are they, who are they, how can agencies find them and connect them with their clients and the key pitfalls to avoid will be discussed by the panel.

Moderator: Stuart Gregor: founder and managing director, Liquid Ideas

Panel:
Matt Kendall: head of digital strategy, One Green Bean
Renee Bugg: social media specialist, brand & health and care marketing, Bupa
Laney Galligan: founder, Agents of Influence and general manager, ProBlogger
Chris Carroll: blogger, The Life Creative