Compare the Market goes zen on health insurance in latest meerkat campaign

Insurance comparison website Compare the Market has launched the latest TV campaign in its ‘Simpleness’ series.

The campaign, which comes ahead of the Federal government’s health insurance simplification reforms in April, shows consumers how the new system will work.

The insurance reforms include a tiered classification system, standardised clinical terms, and the removal of claimable benefits for some natural therapies such as Pilates, homeopathy and tai chi.

In the commercial, Aleksandr the Meerkat is practising tai chi when asked about the tiers of health insurance.

Jennifer Williams, chief marketing officer for Compare the Market, said: “Aleksandr and Sergei are here to remind customers they don’t need to struggle to understand the complex health reforms alone, Compare the Market can shed light on the topic and help them find the best value in the product they choose.

“The introduction of the Gold, Silver, Bronze or Basic tier system will beg the question, what does this mean for me? We’re here to help explain these changes and save consumers both time and money.”

“In this TVC, we want to express that customers shouldn’t necessarily ‘go for gold’ when it comes to selecting their hospital or extras cover.”

The campaign launched on national television on Sunday.


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