Corporate PRs don’t need to be web savvy

You don’t actually need to know much about Web 2.0 to make it in Aussie corporate PR, a senior marketing recruiter has admitted. Speaking to the PR Disasters blog, David Grant from recruitment specialists Market U suggests that those at the top end of companies are still wary of social media.

However, that’s not a view shared by PR practitioners. Earlier this year, rather than launch a separate digital division, Sydney-based Upstream said it had moved to make sure all of its staff were digitally savvy.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

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Comments: 1

Gerry 12 Dec 08

Thanks Tim; David thought Oz-traylan corps would get there…but just not yet. G

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