Corporate PRs don’t need to be web savvy

Tim Burrowes

December 12, 2008 12:21

You don’t actually need to know much about Web 2.0 to make it in Aussie corporate PR, a senior marketing recruiter has admitted. Speaking to the PR Disasters blog, David Grant from recruitment specialists Market U suggests that those at the top end of companies are still wary of social media.

However, that’s not a view shared by PR practitioners. Earlier this year, rather than launch a separate digital division, Sydney-based Upstream said it had moved to make sure all of its staff were digitally savvy.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.