‘Crappy’ diagnosis websites mean GPs still vital, argues top boss at over-the-counter drugs body

Adam Thorn

September 7, 2017 8:42

Misleading or inaccurate information on many internet health sites mean GPs remain vital to patient diagnosis in 2017, claimed the marketing director of non-prescription drugs body the ASMI.

The surprising endorsement from Filomena Maiese came as part of a panel debating innovation and success in over-the-counter (OTC) marketing as part of Mumbrella’s Health and Wellness Summit in Sydney yesterday.

From left to right: Mumbrella’s Simon Canning, The Hallway’s Brad Bennett, the ASMI’s Filomena Maiese and 6AM’s Gill Fish

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Adam Thorn

Adam Thorn oversees Mumbrella's sponsored content and occasionally contributes editorial. He's previously worked as an editor, feature writer, reporter or sub for more than 30 major British titles including Esquire, GQ, The Sunday Times, Loaded, The News of the World and Mr Porter.

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