Creative agency Ugly shuts

Ugly, a creative agency launched by TBWA Sydney’s ex executive creative director Gary McCreadie, Anomaly Amsterdam’s founding partner and CEO Hazelle Klonhammer, and M&C Saatchi’s former head of strategy Ross Berthinussen, has closed its doors after less than two years.

Ugly launched in April last year with M&C Saatchi as a financial backer. Enquiries sent to Ugly are now being directed to M&C Saatchi Group’s CEO Jaimes Legget.

Ugly’s co-founders McCreadie, Klonhammer and Berthinussen

 Co-founder McCreadie had already departed the agency in May.

It was later revealed that McCreadie was joining 303 MullenLowe as its executive creative director.

Mumbrella understands the agency closed a few months ago.

Eight months after opening, Ugly won its first pitch and bagged the creative account for online mortgage broker Uno Home Loans.

The agency also had surf brand Ozmosis as one of its clients.

Since September, co-founder Berthinussen has been working as an independent brand consultant across both large and small clients.

M&C Saatchi declined to comment while Klonhammer and Berthinussen have been approached for comment.


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