Ugly wins first pitch, taking Uno Home Loans’ creative account

December 18, 2017 5:15

Ugly – the agency which was formed earlier this year by TBWA Sydney’s ex executive creative director Gary McCreadie, Anomaly Amsterdam’s founding partner and CEO Hazelle Klonhammer, and M&C Saatchi’s former head of strategy Ross Berthinussen – has won the creative duties for online mortgage broker unohomeloans.com.au.

McCreadie, Klonhammer and Berthinussen participated in their first pitch to win Uno

Uno’s agency of record this year has been Sydney’s Archibald Williams, which has launched campaigns targeting dishonest and secretive mortgage brokers, as well as big bank costs.

The win marks Ugly’s first win via a pitch process, with other clients including Google, News Corp and Rip Curl appointing the agency directly.

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Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

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1 COMMENTS

Jason Carnew 19 Dec 17

Great work Ugly. A fantastic client with big ambition and a unique view of the world. Uno couldn’t have landed with a better creative team. Looking forward to seeing the work.

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