Maybelline NY assigns McCann Melbourne to digital account

Makeup and beauty brand Maybelline New York has appointed McCann Melbourne as its digital agency of record for 2019.

The win comes three months after McCann Melbourne hired Georgie Pownall as its managing director.

McCann has won the digital business for Maybelline

Louise Voyage, marketing manager for Maybelline, said in a statement: “McCann brought a fresh and modern approach to digital, that leads with the brand at the heart of its creative.

“The aim is to connect with people in a relevant way, through narratives that will cut-through the ever-cluttered market of beauty content. We felt confident that McCann’s approach would deliver on that mission.”

Pownall added: “We felt it was imperative to create an idea that was bold and truly meaningful to our Australian audience, we look forward to expanding our relationship with Louise and team to take the brand to the next stage.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.