Big Bash League pulls in larger audience than Australian Open for Wednesday TV

The battle between the Big Bash League and the Australian Open continues with last night’s cricket match between the Adelaide Strikers and Hobart Hurricanes proving to be more popular than an eventful evening at the tennis.

According to OzTAM’s overnight preliminary ratings, The Big Bash League saw 773,000 metro viewers tune in as the Adelaide Strikers defeated the Hobart Hurricanes.

Meanwhile, Seven’s Australian Open pulled in an average metro audience of 686,000 as Nick Kyrgios beat Viktor Troicki to advance to the third round of the tournament.

According to Seven, the match between Kyrgios and Troicki had a peak minute metro audience of 1.2m and an average combined metro and regional audience of 1.04m for the match.

Session two of the Big Bash League was also the most watched program across key advertising demographics 16-39, 18-49 and 25-54.

Ten’s numbers for the Big Bash differ from OzTAM’s. According to Ten, session two of last night’s Big Bash attracted an average audience of 799,000. Session one had 648,000 and the post-game programming averaged 316,000.

Despite Seven’s Australian Open being beaten by Ten’s Big Bash League, Seven won the night with an audience share of 22% ahead of Nine’s 14.4%, Ten’s 15.6%, ABC’s 8.2% and SBS’ 5.1% share.

The most watched program for the evening was Nine News with 961,000 metro viewers.


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