Kayak, Brisbane Marketing, Klick Communications and more to speak at the Mumbrella Travel Marketing Summit

Kayak’s country head of Greater China, Southeast Asia and Oceania, Robin Chiang, will fly in from Hong Kong to discuss voice and AI’s impact on travel marketing at this year’s Mumbrella Travel Marketing Summit on April 2.

Kayak’s Robin Chiang will unwrap the opportunities for the travel industry around AI and voice

Chiang will join a number of other newly confirmed speakers including Brisbane Marketing (the marketing arm for the City of Brisbane) general manager of marketing and communications, Matt Granfield, and former Tourism Australia global content editor turned travel and destination marketing consultant, Andrés López-Varela.

The Mumbrella Travel Marketing Summit takes place on April 12 in Sydney and will be followed directly after by the Travel Marketing Awards, which this year more than doubles in size to 19 awards. Tickets to the summit are on sale now at earlybird discount and entries to the awards are currently open.

With AI, particularly smart devices powered by voice, becoming an increasingly important marketing channel, Chiang’s look into the current environment and how travel marketers can use it promises to be revealing. He’ll discuss how it works, why it is happening, what to look out for and how it can fit into your marketing strategy.

Meanwhile, López-Varela, who is now a specialist travel and destination marketing consultant after almost three years at Tourism Australia, will take part on the panel dealing with marketing to travellers on the move. He will join Lauren Quaintance, among others, discussing how marketers can focus more on travellers already on the move and the business and revenue opportunities that this will provide.

Brisbane Marketing’s Matt Granfield will discuss marketing to the modern Chinese tourist

Also confirmed is Matt Granfield from Brisbane Marketing, which operates as the marketing arm for the City of Brisbane. He will take a seat on the panel discussing marketing to Chinese tourists and how the habits of those travelling from the country have changed substantially over the years.

Statistics from Tourism Australia show that Chinese tourism to Australia has increased 12% and is now worth $10.3 billion. Granfield and his team have been focusing heavily on attracting Chinese tourists to Queensland’s capital and will share their insights.

Klick Communications’ Kim McKay will discuss disruption in travel marketing

Meanwhile, Kim McKay from Klick Communications will also be speaking on a panel at the Travel Marketing Summit, joining Lisa Squillace from Seven Network among others to discuss disruption in the travel industry, while Kaye Fallick of will speak on the panel exploring the needs, wants and habits of the accessible travel market, a market becoming increasingly travel savvy.

The Mumbrella Travel Marketing Summit will take place on April 12 in Sydney. Brands already announced to speak include Travelport, Expedia, Tourism Australia, Air New Zealand, Brand USA and more. Tickets can be purchased here.


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