Dr Mumbo

Ctrl C Ctrl V journalism

Dr Mumbo very much enjoyed the intro to SMH’s piece on the Melbourne International Film Festival today.

In fact, he enjoyed it precisely the same amount as he enjoyed the intro to the Melbourne International Film Festival’s press release – which was sent out a few weeks ago.

In fact, the SMH article and the MIFF press release are, word for word, equally enjoyable.

If there is a favourite bit of the SMH article, it is probably the final paragraph. Bear in mind that this was published today – on 8 July:

The full program will be announced on Tuesday 5 July. Tickets go on sale Friday 8 July. The 2011 Festival will run from 21 July – 7 August.  For further information visit www.miff.com.au

Well done SMH for digging deep and writing an original headline though.


ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.