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CUB officially launches in-house digital agency Speakeasy Studio

Carlton & United Breweries (CUB) has officially launched its in-house digital agency, Speakeasy Studio.

In January CUB announced it would be opening an in-house agency to work alongside the brand’s current agency roster, which includes PHD and Clemenger BBDO Melbourne.

Chris Maxwell, marketing director at CUB, said Speakeasy Studio aims to make sure the way CUB goes to market for its brands continues to evolve and keep up with its customers.

“We know our consumers are evolving, and the way they engage with brands and each other is changing.

“We’re excited that our new in-house team will take CUB digital to the next level, with more innovative, engaging and targeted communications.”

To implement the new in-house agency, CUB has worked with PHD to build Speakeasy Studio’s capabilities.

“We’ve partnered with our media and communications agency PHD to build Speakeasy and embed it into the CUB business. CUB and PHD, with their extensive networks in the industry, will be working together to recruit the talent we need to make our vision a reality.

“Our new Speakeasy Studio team will work on some of Australia’s most iconic brands. We’re combining the scale of Australia’s leading brewer with all the speed, agility and excitement of an agency,” Maxwell added.

When CUB announced it would be starting the agency, Maxwell said the agency would have three key “work streams”: consumer experience, digital production, and data and technology.

While the new agency will be overseen by Maxwell, Chris Pang, CUB’s national consumer digital marketing manager, will lead the agency.

CUB and PHD are currently hiring for social, content, data and technology roles.

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