Sean Cummins returns ‘home’ as agency opens Canadian office with roster of five clients
(L-R): Andrew Shortt,
Steve Hajula, Yash Keough,
Dave Carey, Sean Cummins, Duc Banh,
Marcus Veres (sitting)
Independent full service agency Cummins & Partners has launched in Canada, opening up shop in Toronto with global CEO Sean Cummins splitting his time between the Toronto and the New York offices.
Cummins, who was born in Toronto before moving to Australia aged 10, opened the agency in New York last May, before expanding to Sydney in January this year following the agency’s Vodafone account win.
“Canada has a very talented creative pool, the market is very similar to Australia’s, plus it’s a country to which I still feel very much connected,” said Cummins. “I’m excited for the agency I launched to make an impact in the country where I was born. It feels like I’m coming home.”
The agency will be helmed by Dave Carey, former partner-client service at Union Creative and senior vice president client services at Lowe Roche, and Andrew Shortt, a founding partner at HQvB.
“Cummins & Partners Canada will occupy a pretty unique space in the Canadian market,” said Carey, president and partner. “It’s a global agency that’s still independently owned. There aren’t a lot of other agencies in Canada that can make that claim.”
Shortt, ECD and partner, added: “The opportunity to introduce one of the best agencies in the world to Canada was just too good to pass up. Cummins & Partners has quickly built an international reputation for innovation and creativity, and Sean himself is an inspiration. This is going to be an incredible journey.”
Cummins said female partners would be announced soon, with the agency still focused on redressing the gender bias in advertising.
“I laughed when we got together for this photo and we were all blokes,” said Cummins. “But we are very pro-women and we are about to announce our female partners shortly. Having women as owners and partners has been key to our success worldwide.”
Cummins & Partners Canada has launched with 11 staff and a roster of five clients, including a global financial company, Heidi Klum Intimates, Perrier-Jouët and VDKA6100.
The first work from the agency will launch at the end of April.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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