Daily Mail Australia claims fourth place in Nielsen top 10 news sites for March

daily_mail_australia-2Daily Mail Australia has jumped to fourth place in the Nielsen Digital Ratings (Monthly) numbers for current affairs and news sites after posting month-on-month audience growth of 14%.

The Daily Mail posted a March unique audience of 3.258m, up from February’s audience of 2.866m.

The Nielsen Digital Ratings (Monthly), launched by digital industry body IAB and Nielsen last month, saw audiences across desktop and mobile devices fused together for the first time. held on to the top spot, posting a unique audience for March of 5.732m, up from February’s unique audience of 5.499m.

Fairfax Media’s retained its second spot with a unique audience of 4.832m while the ABC News Websites stayed in third position with a March unique audience of 4.489m.

Ninemsn news websites were relegated to fifth spot after Daily Mail climbed to fourth position. Ninemsn’s March audience of 3.030m was slightly down on February’s audience of 3.037m.

The Guardian fell to sixth place, posting a March unique audience of 2.909, down slightly from February’s audience of 2.944m.

Dropping out of the top five would be a disappointment for The Guardian, which celebrated reaching its goal of making it in to the top five for the first time last month.

Last month, Ian McClelland, managing director of The Guardian, said: “This is a huge milestone for us, reaching top five was a goal when we launched the local edition in 2013.”

Today he said: “I’m obviously bitterly disappointed by our competitors’ brilliant performance last month. But I am pleased to see our continued focus on engagement and loyalty reflected in the recognition of our news app, which won the 2016 Webby Award for best News Mobile Site & Apps’ yesterday.”

Yahoo7 news websites grew its audience by 10% from February, posting a March unique audience of 2.869m, up from February’s audience of 2.607m.

Fairfax Media’s The Age saw its audience slip by 7%, down to 2.483m in March, from 2.665m in February.

News Corp’s The Herald Sun and The Daily Telegraph held on to the ninth and 10th place positions, posting a March unique audience of 2.471m and 2.341m, respectively.

The Huffington Post had a March unique audience of 2.131m, The Australian posted an audience of 1.529m, mobile-centric publisher BuzzFeed pulled 2.241m and Mamamia had a unique audience of 899,000.


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