Daily Mail pulls Foxtel ads after ‘comedy’ priests appeared on Catholic sex abuse articles

Screen Shot 2015-05-21 at 10.20.00 amThe Daily Mail has pulled down an advertising takeover for new Foxtel comedy series Open Slather after images of actors Stephen Curry and Shane Jacobson posing as priests appeared against articles relating to allegations of child sexual abuse by the Catholic clergy.

The takeover, which featured two full-length fixed ads – ads that stay in view as the user scrolls – started this morning and appeared on every news page on the website.

However, Daily Mail Australia managing director Peter Holder told Mumbrella it had pulled the campaign after being “made aware of this unfortunate placement”.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.