Dale Alcock Homes undergoes a brand refresh and places its founder at the front of its new campaign

Perth-based Dale Alcock Homes has undergone a brand refresh, bringing its titular founder to the forefront of its marketing.

The new campaign, developed by ANT Marketing, invites homebuyers to ‘feel the difference’ of one of the company’s house designs and the sigh of relief they experience when arriving home.

Tiffany Norton, marketing manager of Dale Alcock Homes, commented on the decision to place Dale Alcock at the front of the new brand and campaign.

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