Daniel Ricciardo hits the open road for Tourism WA campaign

September 29, 2023 10:28

Daniel Ricciardo is used to driving at speeds north of 300km/h.

But the Aussie Formula 1 driver appears to stick to the speed limit – and well below – on a road trip for Tourism Western Australia’s new campaign.

The WA Government, through Tourism Western Australia, partnered with creative and production agency Rhythm and media agency Initiative Perth to launch the global ‘Drive the Dream’ platform.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.