Daniel Ricciardo returns for lap two of WA tourism campaign
The WA Government, through Tourism WA, has again teamed up with Perth-based agency Rhythm and media agency Initiative to deliver the second iteration of Drive the Dream, a tourism campaign featuring Formula 1 driver, Daniel Ricciardo.
The campaign launches ahead of the Formula 1 Grand Prix this weekend amid growing speculation about the future of the Western Australian driver in the sport.
Drive the Dream invites travellers to leave the everyday behind, hit the open road and connect with the unspoilt beauty of Western Australia through the diverse road trip itineraries that make the state the ultimate self-drive holiday destination.
