DAN’s Amplifi appoints Michael Bass as chief investment officer

Despite reports of its demise, Dentsu Aegis Network’s investment unit Amplifi has hired a chief investment officer to replace Ashley Earnshaw.

Michael Bass, who spent time as IPG Mediabrands’ general manager of investment before heading over to Ten as negotiation manager, will take up the role in September.

Bass joins DAN from Ten

Since new CEO of DAN Henry Tajer came on board in February, many in the senior ranks of the holding company, including within Amplifi, have departed.

Eanshaw, formerly CIO at Amplifi, was then moved to take the helm of media agency Vizeum, in a move which appeared to signal the end of Amplifi.

Bass, however, is now filling the void left by Earnshaw, and said he is looking forward to the unit’s new era.

“It’s a great privilege to be stepping into this role and leading Amplifi into a new era. I look forward to joining the team and working closely with our media partners to deliver exceptional results for clients,” he said.

Bass will be responsible for developing and driving DAN’s media investment strategy, as well as identifying new and improved ways of working with media owners to maximise value, innovation and outcomes for clients, the company said.

In response to confusion around the future of Amplifi, a DAN spokesperson said it is just Amplifi’s investment and solutions capability that will be reintegrated back into the group’s media agency brands.

“Amplifi continues to be an extremely important part of Dentsu Aegis Network’s offering locally and globally, and will continue to be our centre of excellence for media buying, media partnerships and agreements,” the spokesperson said.

Tajer said: “I’ve had the pleasure of working with Michael in the past. He is a very effective professional and has created and delivered significant value for clients throughout his career. He will partner with the group’s businesses to do the same for our clients.”


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