Dare helps people to think for themselves in latest work from AJF Partnership

Kalila Welch

June 7, 2022 10:14

Bega Dairy & Drinks has launched the latest campaign for its iced coffee brand Dare, showing that Dare will help you to ‘think for yourself’ in the latest work from its creative agency of record AJF Partnership.

The integrated campaign is the latest iteration of the ‘A Dare Fix’ll Fit It’ brand platform previously seen in a social campaign in 2021, and in the brand’s partnership with R U OK?.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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