Olympian Duncan Armstrong joins Mumbrella360 for session on sports sponsorship
Gold medal winning Olympian Duncan Armstrong is to join a panel at June’s Mumbrella360 conference discussing how to get the most out of Olympic sponsorship.
In a session curated by marketing and sports sponsorship specialists Octagon, the discussion will also feature Telstra’s GM of media, sponsorship and awards Toby Dewar.
The presentation – Gold Medal Passions and Starting Line Fumbles: The evolution of Olympic Sponsorship and Advertising on the eve of the London Games – will be led by Octagon’s strategy director Adam Hodge
The session will include TV, outdoor, print and experiential case studies, as well as Armstrong’s demonstration of the emotional connection to sport as he tells his story of winning gold at the Seoul Olympics despite being a rank outsider. There will also be a Q&A session with the audience.
Such a great swim that one! Totally outfoxed the other swimmers!
what a swim! goosebumps
Duncan is an inspiring speaker..
Heard him give a pep-talk to Telstra marketing staff way back in the dark days of ‘Sparkle sessions’ and mandatory staff dancing at Monday meetings.
I thought he would be dull so only turned up halfway through, but he was great and I regretted I had missed the beginning.