Darrell Lea hands creative account to SLIK

Kalila Welch

September 28, 2022 8:50

Australian confectionary company Darrell Lea has appointed SLIK as its creative agency of record following a competitive pitch.

The creative agency will be responsible for brand, strategy, creative and production after pitching the winning idea, ‘100% Darrel Lea’. The concept fits seamlessly under the brand’s ‘Makes it better’ platform, using the colloquialism of ‘100%’ to bring to life Darrell Lea’s commitment to quality, creativity and sustainability, using various proof points – from being 100% palm oil free, to its liquorice being 100% made in Australia.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics