Redkite shines light on impacts of childhood cancer via Slik

Redkite has launched a new brand awareness campaign that reveals the impacts of childhood cancer.

‘Childhood cancer affects everyone’ was created by creative agency Slik based on the insight that family members fight their own emotional, financial and relationship battles when their child gets cancer.

The campaign, which demonstrates the support Redkite provides to families facing childhood cancer, is centered on the family of a young boy, revealing each family member’s individual struggle with the diagnosis.