Deloitte Digital ‘re-balances’ offerings, creative duo depart to launch indie agency
Deloitte Digital’s creative partners Matt Lawson and Adrian Mills have announced they will depart the company to launch a new indie advertising agency.
From mid-September, Lawson and Mills will continue to deliver high impact advertising work for top brands, including Deloitte, at their new agency, ATime&Place.
The duo joined Deloitte Digital in 2017 from McCann, with Lawson joining as chief creative officer and principal, and Mills as partner – creative, brand and media. In 2019, Lawson moved to a partner role as APAC chief creative officer.
(L-R): Mills, Lawson
“Matt and I have been proud partners of Deloitte, and we look forward to proudly partnering with Deloitte in the future. It’s a brilliant business doing important work,” said Mills.
Lawson added: “We’re also thrilled to continue working with our incredible clients and wonderful team.
“To be shaping a brand new agency with so much experience is a rare opportunity that we embrace wholeheartedly.”
The move comes as Deloitte Digital “re-balances” its offering portfolio, to focus on core solutions including customer and brand strategy, integrated customer experience design, marketing technology implementation, marketing, sales, and service transformation.
Leo Doyle, leader of Deloitte Digital, said Lawson and Mills have been integral to the agency’s culture of creativity, and he is proud of the impact they have made.
“While we might be saying goodbye to the advertising team, we’re certainly not saying goodbye to creativity,” he said. “Creativity will always remain part of the DNA of Deloitte and we’re focused on continuing to push creativity to play a bigger role in the business transformation needs of our clients.”
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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