Demystifying AI for brands with a roundtable dinner discussion
IBM has become a world leader in AI technology with Watson. However, there is still a lot of confusion among marketers as to how it works and why brands should be taking advantage.
IBM approached Bespoke to organise an intimate dinner for potential clients where its new CMO liaison lead, Jodie Sangster, could answer their questions and demystify the tech in a relaxed environment.
What we did
We invited 20 potential clients to O Bar and Dining, on the 47th floor of Sydney’s Australia Square building, on the night of the first day of Mumbrella 360. The guests were sourced from those attending the event, meaning IBM had its pick of some of the most senior and influential marketers in Australia, including representatives from Nissan, Carsales, LG, News Corp and Bupa.
After guests were greeted with complementary champagne, they sat down to enjoy a three course meal. Before dessert, Mumbrella’s Bespoke editor, Adam Thorn, interviewed Watson’s Jodie Sangster and one of her clients, UBank’s Jo Kelly. He then threw open the debate to the floor so marketers could get involved.
Sangster was able to explain topics that caused brands confusion, such as the difference between natural language processing and machine learning, and how chatbots can help both customers needing technical help and the support staff on the other end of the line.
Mumbrella handled every aspect of the organisation, including:
- Booking the venue and catering
- Inviting the additional speaker from Ubank
- Designing, writing and printing all publicity material, invites and placeholders
- Overseeing the day’s running order, schedule and script, which were all shown approved by the client beforehand
Want to find out more?
Vist Bespoke’s homepage at mumbrella.com.au/bespoke. If you’re interested in working with us, just send an email to adam@mumbrella.com.au and we’ll get back to you to arrange a meeting. To see our different packages, click here.