Destination NSW launches new campaign as travel restrictions ease
As NSW opens up to travel, Destination NSW has launched a new campaign titled ‘Feel New’ via Leo Burnett Australia, which is also Destination NSW’s new brand platform.
The campaign debuted yesterday on 24 October and is Phase One of the campaign, with Phase Two anticipated to be released from February 2022.
The 60-second spot features locations across the State, from drag shows to ocean baths to a performance by Bangarra Dance Theatre to the New Year’s Eve fireworks in Sydney Harbour. The spot also features a cover of Nina Simone’s ‘Feeling Good’ by NSW artist, Azure Ryder, and producer duo Breathe.
