Dr Mumbo

Dick stops spread of hepatitis

Never one to miss a shameless PR opportunity budding FMCG magnate Dick Smith jumped on the Nanna’s berries health scare at the weekend with a tactical ad stressing the quality of his Aussie produce.

dick smith hepatitis risk adThe ad appeared in the Weekend Australian on Saturday avoided sensationalism trumpeting in capital letter: “Hepatitis risk?”

It continued: “What are we feeding our kids? Why buy potentially contaminated foods when you can buy Australian grown and made food which complies with very strict health regulations?”

Of course Dick has never been shy oftouting the Aussie-ness of his products.

You may remember the ‘banned’ “I love Dick” Australia Day ad for his food range featuring shipwrecked boat people:




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