Donna Yan and Paul Redfern join Loud’s planning team
The fall out from the closure of Sydney agency Happy Soldiers has continued with the move of planner Donna Yan (right) to the strategic planning department at Loud.
Also joining Loud’s planning team is Paul Redfern (left) from The Campaign Palace Sydney. They will both report to director of planning and innovation, Russell Naughton (centre).
“We’re delighted to have both Paul and Donna on board. Our planning philosophy and practice seems to be what clients, and their brands, are looking for. It’s like the missing emotional link in strategy planning,” added Loud CEO Lorraine Jokovic.
The closure of Happy Soldiers has seen the agency’s planning partner Sophie Price join The Three Drunk Monkeys, and account handler Sasha Firth join GPY&R Sydney.
Happy Soldiers performed well at Cannes, picking up two silver lions at Cannes for Tontine pillows.
Good to see you’ve found a new home Donna.
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