‘Don’t go viral’, urges Centre For Rural Sexual Health during STI Testing Week
The Centre For Rural Sexual Health has warned Australians ‘Don’t Go Viral’ for its latest campaign launching during STI Testing Week.
The ‘Don’t Go Viral’ campaign, created by Think HQ, targets young Australians and aims to encourage them to get tested for sexually transmitted infections.
One of the outdoor executions
Running across social and outdoor, the campaign uses the innuendo eggplant emoji and and depicts Australians with crab and octopus legs.
Jen Sharpe, founder and managing director of Think HQ, said in a statement: “The idea was to create a relevant awareness campaign that reminds young people to get tested in a language that they understand and relate to.
“It’s not about scaring people or focusing on the negatives – it’s about saying ‘hey, getting tested is normal, and if something isn’t right you should get it checked out.”
Jane Tomnay, associate professor and director at The Centre for Rural Sexual Health, added: “STIs don’t discriminate by age, location, gender, sexuality or lifestyle. Anyone who is having
sex can get an STI. People between 18-30 years account for the largest number of chlamydia cases compared with other age groups.”
Credits:
- Client: Centre for Rural Sexual Health
- Agency: Think HQ
- Founder and Managing Director: Jen Sharpe
- Director, Business Development: Jane Emery
- Creative Director: Andy Lima
- Content Director: Stefan Delatovic
- Art Director: Gaspar Kovacs
- Strategist: Sam Butcher
- Motion Designer: Jake Lambden
Linkedin