‘Don’t send a ute to do a HiLux job’: Toyota doubles down on HiLux reliability in new campaign, via Saatchis
Toyota has launched a new campaign reminding Aussies that the HiLux is “world’s apart” from any other ute, via Saatchi & Saatchi Australia.
In the first major campaign since expanding its remit on the brand, Saatchi & Saatchi has doubled down on showcasing the HiLux’s quality, durability, and reliability.
“There are lots of utes out there that look the part. Those regular utes can do regular jobs. But we heard so many stories of people who, when they found themselves in a pickle, needed a HiLux to bail them out,” said Avish Gordhan, co-CCO at Saatchi & Saatchi Australia.
