Dr Mumbo

Don’t watch the ads, relegated Outsiders host tells viewers

Dr Mumbo is sad to learn that his favourite current affairs show for right wing crackpots, Outsiders, has been demoted by Sky News to the graveyard slot start time of 11pm.

Presenters Ross Cameron and Rowan Dean shared the news with their viewers on Sunday morning, and attempted to put a brave face on it.

Cameron confessed: “We do want to say to our beloved audience, we do feel an emotional tug at moving on the Monday night and indeed on the Thursday night to 11pm – from 8pm, which many would say is a more congenial time – but the universal rule in television is when the network offers you more time you take it.”

Somewhat unconvincingly, Dean added: “I’m a night owl. I can’t wait.”

Cameron then strayed – as he so often does – into dangerous territory, urging his viewers to record the show instead, and skip the ads. Given the show’s less-than-stellar history when it comes to triggering consumer boycotts of Sky News, this was bold advice indeed.

After a painfully long explanation of how to set a series recording on Foxtel, Cameron told viewers: “You can watch it first thing in the morning and you can even zoom through the ads if you need to watch it that way.”

Cameron, right: Zoom through the ads

Perhaps by coincidence, as Cameron advised his viewers not to watch the messages from the people funding the channel, Dean had his finger to his ear, as if listening to some kind of panicked message from a producer in his ear.

Dean, left: My ads were better than the shows

The former adman modestly told Cameron: “I have to stop you there… Do you know how many people slave away to create those ads? Often, when I was doing them the ads were better than the shows.”

Dr Mumbo thought it seemed like a nice save in the circumstances.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.