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Dr Dan comes back to Triple M – with the help of Slash

Austereo’s Triple M have unveiled the return of Dr Dan, as played by guitarist Slash.

The new version was unveiled to listeners today, while the accompanying ad will go to air on Sunday.

Dr Dan was a staple of the Triple M sound throughout the 1980s and 1990s.

The reworked version is the first time Slash has recorded a radio theme.

As well as the TV ad, the campaign is also supported by an outdoor campaign including AdShel posters where the tune can be downloaded via Bluetooth.

Austereo Marketing Director Nikki Clarkson said:“Slash fits the Triple M brand perfectly, he is pure rock which is what Triple M is all about.”

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