DrinkWise encourages parents to be better role models in outdoor campaign
DrinkWise – an industry body focused on “safe drinking” rather than alcohol abstinence – and the Outdoor Media Association (OMA) have created a campaign which encourages Australian parents to be better role models and think about the way they drink in front of their children.
The campaign is based on research which suggests parents still have the greatest impact on influencing their children’s behaviours and attitudes towards alcohol.
One of the out-of-home executions
