Dumb Ways to Die takes out the PR Lions Grand Prix

June 18, 2013 7:31

Creative agency McCann Melbourne has taken the top prize in the PR Lions at Cannes, picking up the Grand prix for its train safety campaign ‘Dumb Ways to Die’ created for Metro Train in Victoria.

The campaign, which has won a raft of awards in recent months, also picked up a Gold Lion for best use of social media. Dumb Ways To Die appears on course to become the most awarded creative camapign of all time.

McCann Melbourne were not the only Australian agencies to be recognised in the PR Lions, with Havas Worldwide and Frank PR, The Red Agency and One Green Bean also being recognised at the ceremony earlier today.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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1 COMMENTS

John Culvenor 18 Jun 13

The only downside is that it does not seem to work. Level crossing near miss data from Victoria by quarter:

2011 Q1: 34
2011 Q2: 30
2011 Q3: 23
2011 Q4: 36
2012 Q1: 31
2012 Q2: 31
2012 Q3: 28
2012 Q4: 32
2013 Q1: 42

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Dumb Ways to Die takes out the PR Lions Grand Prix

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