The Virgin Mobile campaign featuring Brad Pitt’s brother Doug has seen Sydney public relations firm One Green Bean shortlisted in three categories at the Cannes PR Lions.
The campaign, which was a collaboration between One Green Bean and sister creative agency Havas Worldwide, received nominations in the categories of best integrated campaign (led by PR), celebrity endorsement and technology and manufacturing.
McCann Melbourne has also received two nominations for its ‘Dumb Ways to Die’ which was shortlisted in the categories of Corporate Responsibility and Best Use of Social Media for its train safety campaign for Metro Trains in Melbourne. Its Impossible Orchestra campaign, featuring 24-hour musical tribute to the 2.6m carers in Australia, also received a nomination in the public sector category, meaning the agency was shortlisted in three categories overall.
A charity campaign to raise money to combat the disease Duchenne Muscular Dystrophy also saw The Red Agency receive two nominations for their work on ‘The Most Powerful Arm Ever Created‘. The campaign was shortlisted in the categories of charity and not for profit campaigns and best use of digital PR.
Rounding out the Australian public relations nominations Leon Burnett Sydney received a nomination for best use of live events for its work on the Coca-Cola Small World Machines campaign, while Naked Communications received a nomination in the consumer goods category for the ‘Who gives a crap’ campaign. Creative agency Havas Worldwide also received a PR Lion shortlisting for its ‘Fundawear’ campaign in the healthcare category.
The winners of the PR Lions will be announced early tomorrow morning Australian time.