Ed Harrison appointed chair of IAB

Ed Harrison 4Yahoo!7 CEO Ed Harrison has been elected chair of digital industry body the Interactive Advertising Bureau (IAB).

The move, first tipped by Mumbrella earlier this month, sees Harrison replace former Mi9 CEO Mark Britt who has taken a role in Asia at the helm of the organisation which is currently tendering the contract for online audience measurement for the first time since 2011.

“I’ve been involved with the IAB for a number of years and have first-hand experience of the substantial contribution that this organisation has made to the industry,” said Harrison, a veteran of the IAB both in his previous role at Fairfax and more recently with Seven digital joint venture Yahoo!7.

“I’m extremely grateful to my fellow board members for giving me the opportunity to play a central role within the IAB and I’m looking forward to working with the IAB staff, its members and the increasingly varied mix of stakeholders in our industry.”

IAB CEO Alice Manners acknowledged the contribution of Britt in his time as chair. “During Mark Britt’s tenure as Chairman of the IAB Board of Directors, the IAB has delivered significant milestone projects including broadening its remit and establishing a big tent positioning for the digital advertising industry,” said Manners.

“On behalf of the members and staff of IAB Australia, I wish Mark well and thank him for his contribution to the IAB.”

Nic Christensen 


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