Elders Insurance says ‘our way never gets old’ in latest campaign

Elders Insurance has launched a new brand campaign promoting how its ‘way never gets old’ in the first piece of work launched by The Core Agency since being appointed in February.

The ‘Our way never gets old’ campaign features a metro and regional spot highlighting how the insurance company takes a modern approach while its handshake remains its signature.

The metro spot features a voice over discussing the modern approach taken by the brand and how the company uses FaceTime, live chat and its 24/7 emergency chat offering.

In contrast, the regional spot highlights how Elders takes a “local approach”, focusing on its own “intelligence assistance” and its handshake being its signature.

Christian Finucane, founder and creative partner at The Core Agency, said Elders Insurance has a customer-centric approach to its business.

“The more we learned about the trusted relationships their agents have with their customers, the more we knew we should build the campaign around them. Every one of their agents is a brand ambassador.”

Bettina Pidcock, chief customer officer at QBE Insurance Group, added: “Elders Insurance is a brand with a long legacy of providing local knowledge, hands-on personal support to clients and a commitment to local communities. By utilising our own people and including humour in the campaign, we hope to share why great customer service never goes out of fashion.”


  • Client: Elders Insurance / QBE Group
  • Chief Customer Officer: Bettina Pidcock
  • Head of B2B Marketing & Strategic Sales: John Kilkenny
  • Marketing Manager: Yasi Phillips
  • Agency: The Core Agency
  • Founders & Creative Partners: Christian Finucane & Jon Skinner
  • Director of Strategy: Simon Rich
  • Senior Art Director: Simone Parravicini
  • Senior Copywriter: Dave Glen / Kevin Macnamara
  • Senior Account Director: Rebecca Scott
  • Senior Account Manager: Joseph Rosslind
  • Senior Producer: Bill Doig
  • Producer: Apple Stuart
  • Film Company: Eight
  • Director: Eddy Bell
  • Executive Producer: Lib Kelly
  • Director of Photography: James Brown
  • Editor: Ben Zemanek / Looper Films
  • Post Production: White Chocolate
  • Audio Post & Music: Smith & Western

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