Dr Mumbo

Ella Baché’s naked ambitions

Ella Bache

Photo: Jen Dudley-Nicholson/ Twitter

Much like a naughty child trying to provoke their mum by using a rude word and being ignored, Ella Baché continues to try to generate outrage around its “banned” ad.

Its image of three naked models has now popped up in store windows, including one in Newmarket Queensland, shared on Twitter by News Corp’s national technology editor Jen Dudley-Nicholson.

 

 

The “sexualised” image failed to pass the scrutiny of the OMA in September, while a smiling version was approved.

This is the second time Ella Baché has flaunted the advice of the OMA, with the image being featured in a light box installation around Circular Quay in Sydney in the run up to the Fleet Review.

Annoyingly for Ella Baché, nobody complained about the installation to the Ad Standards Board, so there was no test of whether the ASB did indeed agree that the image was sexualised.

Can somebody please put Ella Baché out of their misery and complain already?

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