Emotive expands with six new hires including brand experience head

Independent creative agency Emotive has added to its growing team with six new appointments across experience, account management, design, creative and production.

The new appointments follow a number of new client wins for the agency over the past 12 months, including Google TV. In the same period, Emotive has also launched a brand experience service and opened and new office space in Sydney’s Coogee.

(L-R, top row): Rebecca Gelao, Liam Walker, Chris Cooper. (L-R, bottom row): Sophia Del, Robyn Claffey, Will Bentley-Hawkins.

Rebecca Gelao joins the agency as head of brand experience, bringing experience across a number of leading organisations in both the corporate and government sectors. She has produced brand activations for Facebook, Instagram, Seven West Media, B&T and Dropbox along with major public events such as Breakfast on the Bridge, Australia Day, New Year’s Eve and Vivid Sydney for the likes of Prince William, Pope Benedict and The Wiggles.

Of her appointment, Gelao said: “To lead this specialised Brand Experience unit with the backing of the larger integrated creative agency is an incredibly exciting opportunity. Emotive is renowned for innovative work that emotionally connects and I am looking forward to pushing the creative boundaries even further, at a time when more and more brands are looking to create deeper consumer engagement through tangible experiences.”

Joining Emotive’s account management team is Liam Walker as senior account director and Robyn Claffey as account director. Walker has extensive creative agency experience – from VCCP in London to Special Group in Australia, leading integrated campaigns across the APAC region for Uber Eats, to highly-targeted digital B2B campaigns for Virgin Trains in the UK. Alongside Walker, Claffey, who spent 3 years at The Public House in Ireland, also brings extensive experience with an account management background across scaled integrated campaigns. Both have considerable experience in telcos, and will strengthen the account management structure on Optus under the business direction of Andrea Dalton Doran.

Two new additions have also been made to the creative side of the agency, in Chris Cooper, senior designer and Will Bentley-Hawkins, copywriter.

Paul Sharp, creative director said: “With his technical prowess and sublime illustrative skills, Chris’ arrival will massively help us on our journey to establish Emotive’s design wing as a top drawer, award-winning offering. Couple that with some wonderful fresh wordsmithing from Will (visit pheltmagazine for a sample) and we have the makings of some very crafty, creative times ahead.”

Finally, Emotive’s production offering is bolstered with the commencement of Sophia Del as senior producer. Emotive offers both integrated production as well as independent end-to-end film production, and Del’s skillset perfectly aligns, joining from 303 MullenLowe with 8 years of production expertise covering both integrated and line producing.

Simon Joyce, founder and CEO, Emotive said: “It has been a year of relentless momentum and the business has evolved considerably. From bedding down in our revamped dive-shop in Coogee to new clients and service areas, we have never been more ambitious to deliver better and better work. But the best part about the last 12 months has been the growth of the team, with 17 amazing new recruits. So to add another 6 team members of such calibre is super exciting and I can’t wait to see the impact they will have on the work and the culture.”


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