‘Experiential is the connective tissue between brand and audience’: Webinar covering technology and the consumer experience now available on catch-up
Mumbrella and Marketo’s sponsored webinar which discussed the convergence of technology with changing consumer behaviours, and using technology to create consumer experiences with resonance is now available on catch-up.
In the webinar, marketing experts Nicholas Kontopoulos, from Adobe and Tim Johnston, from ON24 explored how new technologies are catering to an increased desire from consumers for experiential moments.
Experiential marketing has matured in the past decade. The right experiential strategy can deliver data, stimulate demand, and drive revenue. And fortunately, new technologies have caught up, accelerating category reach beyond quirky activations and high-cost events. Experiential is now a multi-platform strategy that businesses of all sizes and scales can leverage. To watch, simply click here and complete our short registration form.
Topics covered in the webinar included the merging of online and offline worlds, the diminishing difference between B2B and B2C purchase pathways, and how the “always-on” nature of social has created an economy of “now” for marketers.
Nicholas Kontopoulos is the head of Adobe digital experience marketing for APAC. During his 25-year career, Kontopoulos has made a name for himself as an “intelligent exploiter” of emerging technologies. He has witnessed the transformation of technologies that deliver engagement first hand and specialises in their integration. An international speaker, Kontopoulos has collected bylines in Forbes.com. News Asia, Bloomberg, Campaign Asia.com, Marketing-Interactive.com, THEDRUM.com, and customerthink.com.
Tim Johnston is the marketing director for ON24, a platform that has been a force behind the “always-on” marketing economy.
He is responsible for demand generation across Asia Pacific and Japan. Johnston’s career as a marketer has spanned finance, technology, and lifestyle industries. He has brought his marketing expertise to leading brands like Adobe, Westpac, Michelle Bridges 12-Week Body Transformation, and now ON24.
The webinar is essential viewing for marketers who want to harness new technologies to accelerate their strategies, drive operational efficiency and win in the engagement economy in 2020.
Register, or log in to catch up here.