Facebook launches Here Together ad blitz in push against negative coverage

Facebook has launched its “Here Together” campaign this morning promoting its efforts to provide a safe and positive experience as the company battles negative press around the world.

The local rollout, part of a global campaign localised by Mindshare and Now We Collide, consists of online, out of home and TV commercials showcasing the social media service’s efforts to protect people’s privacy, remove fake accounts and fight data misuse.

2018 has been an annus horribilis for the social media platform following the Cambridge Analytica privacy scandal where users’ data was misused by the political consulting organisation. The resultant fallout saw founder Mark Zuckerberg forced to testify before the US Congress and appear before a European Parliament committee.

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