Facebook launches new commerce tools and shopping experiences

June 23, 2021 9:41

Facebook is on a quest to build the world’s largest shoppable social media platform, where billions of items can be bought and sold in one place.

Today’s announcement details how consumers are continuing to embrace shopping online and builds on the momentum of Facebooks’ introduction of Shops, just over a year ago. Facebook is now adding Shops to WhatsApp, and to Marketplace on Facebook.

Director of retail for Facebook Australia, Kate Box

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

ai AR artificial intelligence Chief executive officer of Facebook commerce tools Director of retail for Facebook Australia Facebook Innovation Kate Box Mark Zuckerberg shopping experiences