Facebook & Instagram expand ecommerce power, add new tools for content creators

December 9, 2020 2:04

Facebook and Instagram have launched a suite of features and solutions this year to further embed the platforms as one-stop-shop for content and ecommerce.

According to Facebook’s APAC, vice president, global business group, Dan Neary, the social media giant has seen an acceleration in digital transformation, spurred by the COVID-29 pandemic, which has resulted in 85% of people globally now participating in e-commerce.

“New habits will endure beyond the new normal,” he said. “And as the world becomes more digital, cross border commerce will become more important.”

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.