Family Food Fight finale down 147,000 viewers from last year

Nine’s finale of the second season of Family Food Fight pulled 447,000 metro viewers, a fall of more than 100,000 viewers from last year.

The program, which ran at 7:30pm, premiered this year with a metro audience of 411,000 and has since struggled to attract large audiences. The penultimate episode of Family Food Fight pulled just 436,000, while its highest-rating episode of the season achieved 456,000.

The finale was down last year’s audience

Last night’s audience was down 147,000 metro viewers from last year’s finale audience of 594,000.

Nationally, this year’s Family Food Fight finale audience was 606,000.

Family Food Fight placed second in its time slot to ABC’s 7.30, which averaged 624,000 across the metro cities and 927,000 nationally. Seven’s Little Big Shots U.S captured 427,000 metro viewers, while a repeat of Ambulance UK on Ten managed 399,000. Those numbers were 712,000 and 578,000 when including regional figures.

But Nine’s later time slot was more popular, with metro audiences of 502,000 and 427,000 for The Big Bang Theory. On Seven at the same time was Mrs Brown’s Boys, which averaged 415,000 and 396,000 respectively. The Big Bang Theory episodes topped all key advertising demographics: the 16-39s, 18-49s and 25-54s.

However the most-watched entertainment programs of the evening were both on Seven, with Home and Away and The Chase Australia delivering larger audiences than all 7:30pm and 8:30pm programs. Home and Away captured 584,000 while The Chase Australia managed 512,000. Nationally, the shows pulled audiences of 934,000 and 822,000.

The most-watched program of the evening was the 6pm news bulletin on Seven, with a metro audience of 892,000. That number was almost 100,000 viewers more than Nine News, which pulled in 799,000 at 6pm.

Earlier on in the day, Seven’s Sunrise beat Nine’s Today Show, with audiences of 290,000 and 242,000 across the five metro cities.

It was a tight main channel battle last night, with Seven snatching a win from Nine with a share of 18.6% over Nine’s 18.3%. Ten and ABC tied on an 11.5% share of audience while SBS’ was 6.2%.

From a network perspective, Nine won the night, with a 28.7% share of audience, beating Seven Network’s 27% share. The result was due to a 4.2% share from 9Go. Network Ten finished ahead of ABC Network, with shares of 17.8% and 16.8% when including the multi-channels. SBS Network’s share was 9.7%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.